Demystifying the Apple Store Part 1: The Sales Floor

Walking into any Apple Store can be a bit overwhelming, to say the least. However with 

these few tips and tricks in the coming series you'll look like a seasoned customer when it 

comes to navigating the waters of a crowded Apple Store. One thing that will always be in 

your favor: Apple tries really hard to make their stores seem as similar as possible. Whether 

it be the store on 5th Avenue in New York or the one in Birmingham, Alabama, there are 

sections to the store that once explained, are easily recognizable. 

When you first walk into the store you will be greeted by the sales floor. Here you'll see

products neatly lined up on particular tables of the classic light grained wood. Each product

is paired with an iPad set into an acrylic stand full of information to help the researching or

buying process easier. 

At some point in time you will be greeted by a sales specialist or even a manager to check

and see how you are doing. No, don't worry, they won't be pushy, instead Apple employees

across the board are just curious as to what you're look for and want to make sure you find

what you need. Don't be alarmed if they ask for your name - it's a courtesy thing, especially

in the busier stores. This way, should you want make a purchase they can make sure you are

paired with the right person. 

Two neat facts to know about Apple Retail stores. Each sales person carries around a mobile 

payment device. There's no need to walk towards the back or search for a cash register. You

probably won't find one. The second fact: you can actually purchase lower price accessories

from the Apple Store App. It has a location services setting that recognizes when you are in

an Apple Store and turns into your own phone into your own payment device! The funds are

deducted from the card attached to the iTunes account and once the transaction is

completed, out the door you go with your new accessory in hand!