As members of the Apple Consultants Network and former Apple employees, we live the Apple culture and want to share that love. Check out this section for interesting Apple history and the latest news.
Did you know…The Beatles played a big role in how Apple Inc. got its name.
The Beatles’ record company, Apple Corp, has taken Apple Computer to court over trademark infringement repeatedly. The first time was in 1978, two years after Apple Computer was founded. Apple and Apple Corp settled in 1981 with the condition that Apple Computer would never enter the music industry.
Apple Corp again took Apple to court in 1989 when Apple Computer introduced computers capable of music playback, and then again in 2003 after the iPod and iTunes hit the market in 2001 and 2002, respectively. The companies ultimately reached an agreement concerning the use of the word “Apple” in 2007. This is when Apple Computer, Inc. gained control of the rights to word on the condition that they license it to Apple Corp. This is when Apple Computer, Inc. became the Apple, Inc. we know today. This agreement in 2007 also paved the way for the Beatles catalog to come to iTunes in 2010 in what has been called the “most lucrative licensing deal in music.”
Next time, we will share the first part of our "Demystifying the Apple Store" series with useful knowledge, tips and tricks for navigating Apple's Retail Store.
- Katie Bee Brantley and Jeff Mann
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